You can easily add and change your Google Analytics code and other tags on your site using Google Tag Manager, a free application that allows you to do so without writing a single line of code. Update your Google Analytics code on your website quickly and easily with this method.

The following information will help you understand Google Tag Manager.

What is Google Tag Manager?

If you’re looking for a free solution that allows users to manage and distribute advertising tags on your app and website without drastically changing the code, try Google Tag Manager. Through GTM, information from one data source or your website gets exchanged with another data source.

Tags get managed using GTM because all of the code is in one location. As a marketer, Tag Manager has the added benefit of allowing you to manage the code on your own.

Why do you need Google Tag Manager?

Without having to change your website’s code, you may deploy several sorts of tracking tags like the Google Analytics tracking code using GTM. Additionally, you may add codes for tracking events, conversions, and retargeting using the Tag Manager tool.

It is necessary to set up event monitoring and manually update all download links to keep track of the file downloads on your site. A file download tracking tag can get added to your site’s Google Tag Manager if it’s already been set up. With GTM, you may put a variety of tracking codes, including Google Analytics, on your site to measure visitor behavior.

How can I use Google Tag Manager to deploy Google Analytics?

The following are the steps on how you can implement Google Analytics with Google Tag Manager:

● Google Tag Manager may be downloaded for free.

● You may create an account after logging in.

● In the Account Name section, provide the desired account name for your account, e.g.

● You may put your website’s name as the Container name in the Container Setup phase.

● The snippet of the tracking code will get sent to you through email, and you’ll need to paste it into your site. In the header.php file of your WordPress site, you may paste the code in several different ways.

● By clicking on the Untitled Tag area, you may rename the tag.

● To get started, click on the large button that reads “Choose a tag type.”

● Click on Universal Analytics in Google Analytics.

● Pick New Variable from the dropdown menu under Google Analytics Settings.

● It is followed by the creation of an ID for your Google Analytics tracking code and the naming of that variable.

● When you are finished, click Save.

● Select a trigger for this tag by clicking on the large icon.

● Select All Pages for a simple Google Analytics setup.

● You can now publish your Google Analytics tag by clicking the Save button at the top of the page.

● You’ll need to submit your newly-created tag to the site’s administrators. From the left-hand menu, pick Tags.

● Click on the Submit button after selecting the Google Analytics tag.

Set up advanced Tracking using MonsterInsights

Step 1: Track Line and Button Click out of the box

Go to the Google Tag Manager website and click on the Sign-Up button to get started. Signing in with your Google account is the next step in the process. The Create Account page for Google Tag Manager will appear once you’ve completed the process.

Fill in your account name and country in the Account Setup box, then click Save. After selecting ‘Web’ as the container location, click on the Create button.

Step 2: Setup form Conversion Tracking

An excellent option for Google Tag Manager is MonsterInsights. Easy to use, and no need to spend time learning how to utilize it. Out-of-the-box, MonsterInsights offers a wealth of sophisticated capabilities.

Google Analytics may easily get integrated into WordPress sites without altering any code. No need to set up separate tags on your WordPress website.

Step 3: Track eCommerce Performance in just a few clicks

Enable Enhanced Ecommerce with a few keystrokes and find out how your online business is performing in real-time. As a result of the eCommerce add-on, you can track revenue and conversion rate, popular products, and conversion sources in Google Analytics.

It may also get used to better understanding the behavior of your consumers if you have any. There is information on which sites they view, which goods they add to the cart and delete from the cart, and how much time they spend until they complete a transaction available to you in real-time.

Step 4: Enable Scroll Tracking without Coding

Scroll depth may get tracked with MonsterInsights. Your website’s scroll monitoring will show you how far users have scrolled. If you want to increase conversions, it is helpful to measure to keep track of.

To increase clicks and sales, you may figure out the average scroll depth of your site and position CTAs in the correct spot.

Google Tag Manager FAQ

Ques 1: Which disadvantages come with Google Tag Manager?

On the downside, you need some technical expertise, it takes time, and you’ll need to set aside time for debugging difficulties.

Ques 2:  Is it easy to use Google Tag Manager?

Using GTM requires some technical know-how and training, which may not be easy for the client.

Conclusion

The bottom line is that if you’re ready to learn how it works, Google Tag Manager can make your life a whole lot simpler.

The post How to implement Google Analytics with Google Tag Manager appeared first on Useful Technology Tips.

One of the best Google Analytics WordPress plugins, MonsterInsights, is a powerful tool for tracking and analyzing website traffic. With over two million active installations, it is the most popular WordPress Plugin in the world. All-in-One SEO can assist you in locating the ideal keywords for your website’s content. Here is what you need to know about AIOSEO and TruSEO.

What is TruSEO?

TruSEO is what you need if you want to enhance your On-Page SEO dramatically in a short period. When you decide on a focus keyword for your post or page, TruSEO takes care of the rest. According to AIOSEO, there are numerous ways to make your content relevant to your keyword.

In addition, you may add more keyphrases to your list of keywords. All in one SEO will also assess your content, regardless of whether you have used SEO strategies. Even though search engines will utilize various criteria to rank your article, AIOSEO will always propose the most current best practices.

How to choose the right keyword?

1. Think from Custom View

Before creating a list of keywords, consider what you would type into Google if you wanted to find out more about a product or service. You may also ask your friends and family members for their thoughts on the subject.

2. Look after Competitors

You should compile a list of your rivals and assess them after visiting their websites. These are the keywords they are focusing on.

3. Find Long Tail Keyword

Long-tailed keywords are nothing more than a collection of keywords, such as a phrase or three phrases. It is possible that despite the low search traffic, it will draw more users and be less competitive at the beginning.

4. Use Keyword Research Tools

In the digital age, using tools is essential. Using Google Ads, you can choose keywords and evaluate keyword trends, competition, search volume, and other factors before launching your campaign.

5. Analyze Reports

First and foremost, we must perform an analysis. It would help if you also kept an eye on keyword trends, user intents, and what your rivals are writing about. However, custom dimensions allow you to do much more than create reports.

What are Custom Dimensions?

Dimensions set by the user in Google Analytics allow for the collection of additional, standard data. Based on some common characteristics, such as source and medium, you may filter and pivot the data to meet your needs.

User hits and sessions can be added to your account. Using Custom Dimensions, you’ll have access to Google Analytics’ most valuable information. As a result, individual users will be forced to operate following your measures.

How do Custom Dimensions in Google Analytics bring more Traffic?

With MonsterInsights, you can track the target keyword you’ve selected for your blog articles and pages. If you want to utilize a focus keyword for each page of your site, the AIOSEO plugin provides you tips on using it correctly.

Choosing the correct keywords can help your site attract more likely to convert into leads and customers. It is possible to determine the effectiveness of target keywords by monitoring their performance on each page. Aside from that, it may help you determine which keywords to use and how to curate content for those keywords. You’ll need to allow custom dimensions on your site to track the performance of your target keywords.

A custom dimension is a dimension that you build yourself in Google Analytics. It is similar to a default dimension, such as gender or region or all pages or traffic sources. Through the use of custom dimensions, you may gather and analyze data that is important to your website, such as keyword monitoring.

How to set up Custom Dimensions?

Custom dimensions on a WordPress website

● WordPress site dashboard: Navigate to Analytics –> Add-ons.

● Install Custom Dimension Addon by clicking on the Install button beneath the Dimensions section and selecting Addon.

● The Install button will be changed to Active after the update (Once installation is completed). It should be set to active.

● Navigation: Insights>Settings Once you’ve found Custom Dimensions, click the Conversion tab to access the menu.

● You’ll find the option to specify custom dimensions by scrolling down a little and clicking it.

● Your WordPress site now has Custom dimensions. It’s now time to perform the same thing for Google Analytics.

Custom dimensions with Google Analytics

● Log in to your Google Analytics account and choose your website from the drop-down menu that opens.

● On the left side of the panel, click on the Admin tab. Select custom definition and custom dimensions from the Admin page’s drop-down menu.

● Select the table and click Add New custom dimension. Enter the name of your new custom dimension and click Create.

● Make sure that your Google Analytics and WordPress custom dimensions IDs are the same.

● Check out Google Analytics’ custom dimensions Index.

● Then, open WordPress and verify that the IDs for custom dimensions are the same as those for Index in Google Analytics.

All in One SEO FAQ

Ques 1: How Do You Do WordPress Website Speed Test?

Download the MonsterInsights Analytics Plugin from the MonsterInsights Website. This plugin will display WordPress Dashboard Site Speed Report.

Ques 2: What is the best way of doing Keyword Research?

Examining your existing site visitors and how they act on your website is the best approach to learn about your target demographic.

Conclusion

Knowing how to use AIOSEO to evaluate keywords for your website may help you develop your business quickly.

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