We all are aware of the fact that the digital landscape on the internet has constantly been changing. Because of the internet being dynamic in nature, we’ll always be going to find ourselves marketing our product or idea through innovative media to increase website visitors. The experience in this field actually matters. We find a lot of young comers in this field trying to figure out and try new strategies, while the experienced marketers know exactly which techniques and strategies are going to be effective in which situation.

If you understand it at its depth, you’ll find out a major difference between the marketers always try to pursue new strategies and can’t seem to stick with one and marketers who know how to hit when the iron is hot is that they truly understand the fundamentals of customer acquisition and sales. It’s inevitable to realize that even after so much innovation in this field, the basic fundamentals of marketing and sales has ways been the same and will always remain the same. To make your website successful it is very important to increase website visitors.

Talking about the digital landscape and how to acquire customers in the digital arena, we need to keep in mind the fundamentals of customer acquisitions and sales first and then devise all the strategies around it. Here, in the article, we are going to figure out the proven ways experimented by successful digital marketers and we’re also going to realize the nuances and the key techniques to increase the footfall on our site and how to convert the potential customers.

4 Tips to Increase Website Visitors

Visitors help to drive traffic to your website. Here we have listed four important and useful tips to increase website visitors.

1. Make Sure That Your Content Is Top-Notch

Remember that, no promotion can make your product or service get to the people you want to target unless the content is at par with the personalities and behavior of your targeted customer. Business running online are getting smarter day by day and in this time of hyper-competition, the only thing that can set you apart from your competition is the uniqueness and the quality of your content.

The tip to do it by remain unique and create your own way of conversation to reach to your clients. Don’t hesitate in saying whatever you want to say to reach to your audience, maybe this uniqueness and peculiarity might make your product sales and customer acquisition numbers sky-rocket.

Also, one thing that you need to keep in mind while creating content is to come up with compelling stories and to associate those stories with your brand through story-telling techniques to elevate the number of footfall coming at your website.

2. Try and Make Your Presence Everywhere On Digital Landscape

I was once stuck in a conversation regarding which digital platforms to opt for in order to get the maximum reach to my target audience and to increase the sales of my product. To my surprise, I got to know a lot of stories telling me which platforms people had selected and the techniques that made it possible for them to drive the traffic on their site.

What I learned after that conversation is that you really don’t know what lift your customer reach as there are many ways which might make them come to your site. So, in order to cope with that dilemma, make sure to be everywhere. That doesn’t mean focus on everywhere social media and digital platform as it might take a lot of time. First, you need to know which platforms your potential customers use the most then make your strategies around all of them to make a visible presence.

Another way to do it is by creating a guest post for other blogs as this is considered one of the efficient and effective ways to create a rapport with other bloggers and to improve the health of your website which helps to increase website visitors.

3. Give them the Information They Have Been Looking For!

That’s the most important aspect that draws a lot of customers on a site. Yet, to our surprise, it’s still not considered the fundamental thing which makes it difficult for marketers to understand why people are not coming and staying on their site. To make it very clear, always remember to provide them with the information they need. You need to have the answers to all of their questions. When you create a content, it needs to be in your mind that what a customer might be looking and make sure to add that useful information on your site to make it very helpful and easy for them. Keep in mind to create a separate FAQ section just to cater to the needs of potential customers and to create awareness about your product and service.

4. Keep Them Coming Back Through Exclusive Offers

Let me explain this one by giving an example of how I learned this technique from another brand. I’ve been using Cox internet plans for a long time. Every time, I think of getting a new one, I get amazed by their special discounts and offers. I’ve been a user of Cox high-speed internet for a long time and its rewards and special offers made me stick to for so long. The same thing you can do to create loyalty and retention among your customers is by offering them something to come back to whenever you feel like it’s been a long time and that you can afford to give special rewards and discounts.

One way to make sure that they come back is by making them subscribe to your site. What it does is that it simply makes them committed to you and whenever you decide to provide them with a useful piece of information or if you want to offer exclusive deals and discounts, you can simply send that to all of your subscribers by doing email marketing. You can also make sure that all the necessary information s delivered to your subscribers and potential subscribers by reaching out to them on social media platforms. This will not only help to retain your current customers but also offers a chance to engage and enhance your reach on your target market

Author Bio: Daisy Smith is a blogger and tech-writer whose work focused majorly on the internet service providers, social media and tech news and updates. She works in close relation with the ISPs like Mediacom internet packages other and tech companies and talks about the pros and cons of their provided services. If you want to learn about these services, give her readers a try.

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Social Media Power: A Special Touch to Marketing Efforts

Business owners specially are very happy with the introduction of this virtual world. Why? Well, because they have got an exciting platform, where millions of users come and interact with each other.

Getting a humongous base as what social media platforms possesses, business owners sees this as a vast ocean, where there is plenty of fish for everyone. What concerns the marketers is how they use this vast ocean to fulfill their objectives.

For all the people doing end-to-end sales and marketing funnel, conversions and social media cannot be far away terms.

So now let’s take a ride on this exciting journey of conversions using the social media platforms.

Show the Social Proof

In case you are thinking why you need to have any kind of proof, here is an eye opener. Users appreciate seeing any online website having a social proof. Social proof means there are loyal customers who are sharing their reviews about your brand.  Below is the testimonial on the landing page of authentic and famous technical & marketing blogger, Neil Patel.

This kind of testimonials or social proof provides you an extremely important trusted stamp, which any unique visitor will applaud as soon as he/she sees it.

Reviews from customer’s social media accounts shows much more trust and reliability that unique visitors can have on your business.

To ensure this, you should have a pre-filling sharing option on your e-commerce websites, so that users can share their purchase on the social media platforms.

You can always render exciting discount or an incentive for the customer post purchase, if the purchase is shared on his/her social media account.

In case there are positive comments from customers on any social media platforms, it is advisable for the brands to display it on their e-commerce site.

Also, make sure to keep sharing your website’s content on every other social media platforms.

Say Yes to Social Logins

A social login always provides your website an ultimate stamp of security and trustworthy as there is no need for creating a separate account. Only thing a user has to do is to login using their social media accounts and they are good to go!

Using social logins, brand owners provide their users the ease to not fill long and tedious forms for signing up. This will render the users with convenience to sign up quickly and will provide your website with an ultimate trusted stamp.

It will simply reduce the bounce rate and hence increase the average time on site.

More and more e-commerce sites are complaining about abandoned carts from the users. Let me explain what abandoned cart is and what all the fuss is.

Suppose you wanted to buy a new pair of headphones and you visit an e-commerce site for the same. While browsing through the site, you choose one product; you head for the payment part and see that there is a long tedious form having more than 10 fields to fill.

What you do? You leave your shopping cart and get back to some other websites. This is ‘the’ most common practice that leads to abandonment of the cart.

Social media login also renders the businesses with necessary client data points, which provide them with more opportunity to target their market campaign in a much effective manner.

Aware your Users

More than 80% of the digital campaign budgets are spent on attracting new patrons.

To acquire a new customer-pool, you need to make customers aware. Using paid advertising, earned media, social media, and search engines, online awareness can effectively spread among the target audience.

Owing to the fact that YouTube is the second largest social media platform & search engine, this amazing platform can be utilized effectively to reach more customers and to create online awareness.

Majority of marketers are yet to use this high potential platform, using which they can get more people on their landing page; hence leading to much better conversion rate.

Choose your Channels Wisely!

To start any business, you need to choose the social media platform for the promotional purpose.

Seeing how many social media sites are available in the market right now, you can easily get confused. So let me clear the air for you.

Facebook is the leading social media platform amongst all. Yet, only 17% of the Facebook user gets inspired from the platform to buy or deciding what to buy.

On the other hand, with more than 100 million active users onboard, Pinterest, is the most hot social media stage right now. Around 70% of the users on Pinterest said to get inspired on what to buy from the platform itself.

That surely is huge number! Another interesting fact about Pinterest is that it is an interest based platform and more users are pouring in everyday, making it ideal for businesses to hop on.

Businesses are now slowly getting to understand the power of visual marketing, which can be used to swiftly increase the conversion rate.

Flaunt your Own Content

It is equally important for the businesses to keep sharing their own content. By the term ‘own content’, I mean the content on your website. Content can be developed & shared by number of ways such as, shooting videos, taking pictures, and, writing blogs.

Make sure to link each of the above mentioned content with your own website or landing page by including a backlink. Making the target audience exposed to these sorts of content implies that they are just one click away from you.

In the picture above, you can see that Audi, one of the most aspiring automobile companies has left no stone unturned while creating and sharing their own content.

Conclusion

The real answer to “what is the social media ROI” is still being asked. The means & ways of discovering social media ROI are yet to be found.

As a wise brand owner, you must start using social media platforms so as to optimize your website’s conversion rate effectively.

Hopefully, I will see more of you guys sharing your own success stories of how social media has boasted your business growth. Till that time, it is Shashvat vats….signing off!

Good Luck!

The post How to Improve Your Website’s Conversion Rate with Social Media? appeared first on Useful Technology Tips.